Cookie Policy
Last Updated: May 2026
1. Introduction
This Cookie Policy explains how Good Morning Universe B.V.
(“GMU”, “we”, “our”, or “us”) uses cookies and similar technologies on our
websites and services.
This Cookie Policy should be read together with our Privacy
Policy.
2. What Are Cookies
Cookies are small text files stored on your device when you
visit a website.
Cookies help websites function properly, improve user
experience, remember preferences, and provide analytics and advertising
insights.
We may also use:
- Pixels
- Scripts
- Tags
- Web
beacons - Local
storage technologies
collectively referred to in this policy as “cookies”.
3. Consent Management
We use Pandectes GDPR Compliance as our Consent Management
Platform (“CMP”).
Visitors located in the European Economic Area (EEA), United
Kingdom, and Switzerland are presented with a cookie consent banner that allows
users to:
- Accept
all cookies - Reject
non-essential cookies - Customize
cookie preferences by category - Withdraw
or update consent at any time
Our websites implement:
- Category-based
consent - Consent
logging - Automatic
script blocking - Google
Consent Mode v2 - Shopify
Customer Privacy API integration
Non-essential cookies are blocked by default for applicable
visitors until consent is granted.
4. Cookie Categories
Strictly Necessary Cookies
These cookies are essential for:
- Website
functionality - Shopping
cart functionality - Checkout
security - Fraud
prevention - Account
authentication
Examples may include:
- _secure_session_id
- cart
- cart_sig
- checkout_token
- secure_customer_sig
- storefront_digest
- _tracking_consent
These cookies cannot be disabled.
Preference Cookies
These cookies remember:
- Language
preferences - Regional
settings - User
preferences - Consent
selections
Analytics Cookies
These cookies help us understand:
- Website
traffic - User
behavior - Website
performance - Browsing
interactions
Examples may include:
- _ga
- ga*
- _gid
- _shopify_y
- _shopify_s
- _shopify_sa_p
- _shopify_sa_t
- _landing_page
- _orig_referrer
Analytics providers may include:
- Google
Analytics 4 - Shopify
Analytics
Analytics cookies are activated only after consent where
legally required.
Marketing & Advertising Cookies
These cookies are used for:
- Advertising
personalization - Remarketing
- Campaign
performance measurement - Social
media advertising
Examples may include:
- _fbp
- fr
- datr
- _gcl_au
- IDE
- NID
- _pinterest_ct_rt
- _pinterest_ct_ua
- _pin_unauth
Marketing providers may include:
- Meta/Facebook
- Google
Ads - Klaviyo
Marketing cookies are activated only after consent where
legally required.
5. Google Consent Mode v2
Our websites use Google Consent Mode v2 to communicate
users’ consent preferences to Google services.
For visitors located in applicable GDPR regions:
- Analytics
and advertising storage are denied by default - Consent
signals are updated only after user interaction with the cookie banner
Consent signals may include:
- analytics_storage
- ad_storage
- ad_user_data
- ad_personalization
6. Shopify Customer Privacy API
We use Shopify’s Customer Privacy API to synchronize consent
preferences across Shopify services and integrations.
This may affect:
- Shopify
analytics - Customer
events - Advertising
integrations - Checkout-related
tracking - Third-party
pixels and scripts
7. Consent Logging & Records
GMU maintains consent records using Pandectes GDPR
Compliance.
When users interact with the cookie banner, we may store:
- Consent
status - Accepted
or rejected categories - Consent
timestamps - Consent
update history - Anonymized
region or IP-related information where legally permitted
Consent records are stored for:
- GDPR
compliance - Legal
documentation - Audit
and regulatory purposes
Users may update or withdraw consent at any time using the
cookie settings tool available on our websites.
8. Cookie Retention Periods
Cookies may remain on your device for different durations.
Session Cookies
Expire automatically when you close your browser.
Persistent Cookies
Remain until:
- They
expire automatically - They
are manually deleted
Most persistent cookies used on our websites expire between
30 minutes and 24 months.
9. Third-Party Cookies
Some cookies are placed by third-party providers.
These providers may include:
- Shopify
- Meta/Facebook
- Klaviyo
- Analytics
providers - Advertising
partners
Third parties may process personal data according to their
own privacy policies.
10. Managing Cookies
You can manage or withdraw cookie preferences at any time
through:
- The
cookie preferences tool available on our websites - Your
browser settings
Please note that disabling certain cookies may impact
website functionality.
11. International Transfers
Some cookie and analytics providers may process data outside
the European Economic Area.
Where required, appropriate safeguards are implemented to
protect personal data in accordance with GDPR requirements.
12. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect:
- Legal
changes - Operational
updates - Technology
changes - Analytics
or advertising updates
The latest version will always be available on our website.
13. Contact
Good Morning Universe B.V.
Molenmakershoek 64 E
7328 JK Apeldoorn
The Netherlands
Email: info@goodmorninguniverse.nl
Phone: +31 (20) 532-1585