Privacy policy

Privacy Policy

Last Updated: July 2026

1. Introduction

This Privacy Policy explains how Good Morning Universe ("GMU," "we," "us," or "our") collects, uses, stores, and discloses personal information when you visit, use, or make a purchase from our website or otherwise interact with our services (the "Services").

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information.

The business responsible for the personal information described in this policy is:

Good Morning Universe

12864 NW South River Dr Medley, FL 33178 United States

Email: info@goodmorninguniverse.com

Phone: +1 (305) 640-8831

2. Personal Information We Collect

"Personal information" means information that identifies, relates to, or can reasonably be linked to an individual or household.

Depending on how you interact with the Services, we may collect:

Contact details, including name, billing and shipping address, email address, and phone number
Account information, including login credentials, preferences, and settings
Transaction information, including products viewed, added to cart or wishlist, purchased, returned, or exchanged, and order history
Payment information, such as payment method, transaction status, and confirmation details
Communications, including messages sent to us via email, contact forms, or customer support
Device and technical information, including IP address, browser type, device identifiers, and network information
Usage data, including how and when you interact with the Services

Payment card details are processed directly by our payment providers and are not stored on our servers.

3. Sources of Personal Information

We collect personal information:

Directly from you when you create an account, place an order, contact us, or otherwise provide information
Automatically through your use of the Services, including via cookies and similar technologies
From service providers who process data on our behalf
From partners or other third parties, where permitted by law

4. How We Use Personal Information

We use personal information to:

Provide, operate, and improve the Services, including order processing, payments, shipping, returns, account management, reviews, and personalization
Communicate with you regarding orders, accounts, customer support, and service updates
Send marketing communications and display advertising, where permitted by law and subject to your choices
Prevent fraud, enhance security, and protect our Services and users
Comply with legal obligations and enforce our terms and policies

5. How We Disclose Personal Information

We may disclose personal information to:

Service providers and processors who perform services on our behalf, such as hosting, payment processing, shipping, analytics, marketing, and customer support
Advertising and analytics partners, in connection with the marketing and cookie technologies described below
Business and legal partners, where necessary to complete a transaction you request or to comply with law
Authorities or others when required by law, to enforce our terms, or to protect the rights, property, or safety of GMU, our users, or the public

In the preceding 12 months, we may have "sold" or "shared" personal information — as those terms are defined under certain U.S. state privacy laws — for purposes of targeted advertising. This may include identifiers, internet activity, and commercial information disclosed to advertising and analytics partners. You can opt out as described in Section 8 ("Your U.S. Privacy Rights"). We do not knowingly sell or share the personal information of consumers under 16 years of age without affirmative authorization.

6. Shopify and Order Processing

Our online store is hosted by Shopify Inc., which provides the e-commerce platform that allows us to sell products and process transactions. Shopify processes personal information on our behalf to provide checkout, payment processing, hosting, analytics, fraud prevention, and related e-commerce services.

7. Marketing, Advertising, Cookies, and Analytics

We use cookies and similar technologies to operate, improve, and personalize our website and Services. Essential cookies are required for core functionality and security and cannot be disabled.

We send marketing communications where permitted by law. You may opt out of marketing emails at any time using the unsubscribe link or by contacting us. Non-promotional communications related to your account or orders may still be sent.

Marketing, advertising, and analytics technologies may include:

Google Analytics 4
Google Ads
Meta/Facebook
Pinterest
Klaviyo
Remarketing and analytics integrations

We provide a cookie and privacy preferences tool that lets you accept all cookies, reject non-essential cookies, customize preferences by category, and opt out of the "sale" or "sharing" of personal information and targeted advertising. We honor the Global Privacy Control (GPC) browser signal: if you visit our website with GPC enabled, we treat it as a request to opt out of the "sale" or "sharing" of personal information for the device and browser you used.

You may also opt out of Google Analytics by installing Google's browser add-on. For more detail on the specific cookies we use, please see our Cookie Policy.

8. Your U.S. Privacy Rights

Depending on your state of residence — including California, Virginia, Colorado, Connecticut, Utah, Texas, and other states with comprehensive privacy laws — you may have the right to:

Know about and access the personal information we have collected about you
Request correction of inaccurate personal information
Request deletion of your personal information
Receive a copy of your personal information in a portable format
Opt out of the "sale" or "sharing" of personal information and of targeted advertising
Limit the use and disclosure of sensitive personal information, where applicable
Not receive discriminatory treatment for exercising your rights
Appeal a decision we make regarding your request, where your state provides an appeal right

To exercise these rights, contact us using the details in Section 12, use our cookie and privacy preferences tool, or visit our "Your Privacy Choices" page. We honor the Global Privacy Control signal as described above.

We may need to verify your identity before fulfilling your request. You may use an authorized agent to submit a request on your behalf where permitted by law; we may require verification of the agent's authority. We will not discriminate against you for exercising any of these rights.

California residents: In addition to the rights above, you may request disclosure of the categories of personal information we collect, the sources of that information, our business or commercial purposes for collecting it, and the categories of third parties with whom we disclose it.

9. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including:

Order and accounting data retained in accordance with applicable tax and commercial laws
Customer service communications retained as necessary to resolve inquiries
Marketing data retained until you opt out
Analytics data retained according to configured retention settings

Privacy preference and cookie preference records may also be retained for compliance, audit, and legal documentation purposes.

10. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Children's Data

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA). If we learn that we have collected such information, we will delete it without undue delay. As noted above, we also do not knowingly sell or share the personal information of consumers under 16 without affirmative authorization. If you believe a child has provided us personal information, please contact us.

12. Contact and Complaints

If you have questions about this Privacy Policy or wish to exercise your rights, contact us: